Raster Vs. Vector for Packaging 

Once you’ve started packaging, one of the biggest things to do next is to get it printed. This is exciting, and dedicating time to offer the right packaging for your brand will be important, so that you get what you want. The design process comes with two terms: vector and raster processes. Here, we’ll discuss what they are, and the benefits and drawbacks to both. 


Vector is pretty much more than just an image, but the thing is, you can only make this in some kinds of software, for example Adobe Illustrator. Vector graphics offer different paths which create geometric shapes in order to create images, and they won’t lose quality when edited or scaled, offering more flexibility. 

They usually are easily converted too if you need to use raster for your packaging. Vector images are usually smooth regardless of the size, whether large or small, but raster images are a bit different. They also are a lot more useful when you’re working with strict limitations to designs. 

The biggest drawback with vector is that you have to use specific software in order to access along with manipulate this, and you can’t open them on different software until they’re properly converted to raster files. Vector images can be used in Adobe illustrator or with Sketch. Photoshop does not work with this, but that’s for raster image options. Vector is best for logos and icons, since they do require a lot of detail in order to make it work, and the sizing won’t be compromised with this. 

What about Raster 

Raster is pretty much bitmap images that involve different pixels and dots to create the image. Raster is commonly used for scans and digital captures of the camera, and are great for images that aren’t line art. This means that you can offer higher pixels to have a better image quality, and the reverse applies here, with the lower counts being more obvious and reducing image quality, and the lower quality is much more apparent. 

The advantage of raster though is the chance to show gradations of color, and other important factors that come with this. When do you use these? Photos and other tools, and if you’re someone who prefers to use Photoshop, this is the better option. They work better in imagery and photography rather tan graphic design, since they won’t be scaled like how vector images are able to, and oftentimes get distorted when blown up too much. 

They are great for photography, but for logos you don’t want to use this, since the pixel count does play a major part in this too. Images that are high quality will get rendered a bit better, but they do take up more space in storage, and smaller files are better but the quality is sacrificed. You may wonder now, which one is best for packaging. 

The Best Option 

This is primarily based on the branding that you have and what you want to display. If you’re using geometric shapes or other elements, you want to use vector images. These are great to manipulate, and are high quality too, and you don’t have to worry about it looking to grainy or pixel-y in most cases. You also don’t have to start from the bottom with vector images too. 

With rasterized graphics, you can vectorize them, you just have to put them through adobe illustrator. If it is a photo or has a distinct shape though, you want to use raster in that case, since they will create a more “real life” image, for example maybe pictures of fruits and whatnot. 


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